'This was a project that chronicled then Garmin slipstream team rider Christophe Le Mevel as he races up the treacherous Timeljock pass.
The concept of the ad campaign is that you can race against your virtual partner to improve on yesterday's time, so effectively Christophe was racing against his 'virtual ghost'.
We were all worried that Christophe may fall off the bike. The day before there were still large areas of ice on the higher ascents of the pass – heavy gritting and snow ploughs were a must.'